当前,我国工业机器人产业正在蓬勃兴起,机器人产业蕴含的巨大市场正虹吸着社会上的资本与技术,虽然机会巨大,不过肩负着颠覆传统制造业可能性的工业机器人领域仍面临着很残酷的现实与挑战。
遍地开花
中国作为全球最大的制造业基地,其机器人产业发展格局已呈现出群雄逐鹿的局面。
早在十年前,国外机器人企业已经开始在我国长三角、珠三角地区布局,最初是以代理商模式开拓市场,逐步建立研发中心、工程中心,在具备一定市场需求的情况下,然后建立自己的生产基地。目前,德国库卡、日本发那科、瑞士ABB、安川四大机器人企业都已全面进入中国市场,意大利、美国、韩国的机器人及配套企业也已经布局中国市场。
在中国市场,ABB机器人品种最全,型号也比较多,市场占有率也比较高。在价格上,ABB、库卡这种外资品牌的比较高。现如今,受益于机器人成本曲线下降,以库卡、ABB等四大巨头为代表的外资巨头为加速中国本土化布局,开始采取下调产品价格的策略,以进一步提升市场占有率。
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